A lot is at stake when you choose your real estate professional. Mistakes are costly. When selling your home, how can you be sure you’re getting an Agent with the very best experience?
Retain an FRI (Fellow of the Real Estate Institute), and you can be confident you've selected one of only a few agents who has achieved the highest standards of experience, education, and ethics in the industry today. Bruce has been a FRI since 2006.
Your home may be in Etobicoke, but The Kingsway and Sunnylea are unique. So, when it comes time to sell, choose an Agent who's focused on the sale of homes like yours, in your neighbourhood.
CONTEMPLATING A MOVE?
> > > Why Retain Bruce... (click here)
When you choose your Real Estate Professional, what’s most important to you? If you're selling a home, likely it's a Professional who will help you get the most dollars for your home. If you're buying a home, likely it's a Professional who will negotiate the best price for your home.
Whether buying or selling, know that Bruce shares those goals too. For over 25 years, he's helped hundreds of sellers and buyers fulfill those same goals. With Bruce - those are a given.
Is it important that your transaction be completed - with an 'iron-clad' agreement and without costly mistakes for YOU? Is it important that your transaction be completed efficiently as possible - with little or no inconvenience to YOU? Is it important that the transaction be completed with added extras - items that other Agents would never think of but would clearly be an added bonus to YOU?
Whether selling or buying, Bruce's experience enables him to put the most dollars back into YOUR pocket.
Why retain Bruce?
For some agents, selling real estate is simply about putting a sign up - then hoping for the best.
For other agents, selling real estate is simply a numbers game - how many houses can they sell each year - all across the GTA - stretching themselves and bring YOU along on their ride. Is this effective? NO.
A lot is at stake when you choose your real estate professional. How can you be sure that you are getting the very best there is?
If you have retained the services of a Fellow of the Real Estate Institute, you can be confident that you have selected a reputable professional who has achieved the highest standards of experience, education, and ethics in the Canadian real estate industry today.
FRI: THE BEST THERE IS
The FRI designation is Canada's pre-eminent real estate designation. The FRI is a mark of excellence earned by a very few; the top real estate professionals who demonstrate an ongoing commitment to the highest standards of education, experience, and ethical conduct in the real estate industry.
Awarded by the Real Estate Institute of Canada, a FRI designation assures you that you are dealing with a seasoned real estate professional who is committed to providing you with the very best service.
Whether you are dealing with sales agents, brokers, sales managers, general managers, or real estate executives, rigorous specialized training gives FRI professionals the edge in serving your real estate needs with competence, commitment, and integrity.
If you are like most people, buying or selling your home is one of the most important financial transactions you will complete in your lifetime. How can you be sure that you are choosing a real estate professional you can count on?
If you have retained the services of a Certified Real Estate Specialist, you can be confident that you have selected a reputable professional who is committed to providing you with the very best service.
CRES: A PROFESSIONAL YOU CAN COUNT ON
In an industry with over 65,000 practitioners, and a turnover rate of 50% every two years, finding a real estate professional that can go the distance can be a daunting task. Bruce has been successfully helping sellers and buyers for over 25 years.
The CRES designation is a mark of excellence earned only by top performers who demonstrate skills, training, experience, and commitment that go beyond any provincial licensing requirements. Awarded by the Real Estate Institute of Canada, the CRES designation assures you that you are dealing with a professional for whom real estate is more than just a job. Rigorous specialized training gives CRES members the edge in meeting your real estate needs with competence, commitment, and integrity.
BRUCE KLASSEN with ROYAL LEPAGE REAL ESTATE SERVICES LIMITED has earned the prestigious Certified Luxury Home Marketing Specialist designation in recognition of his experience, knowledge and expertise in the luxury home market.
"BRUCE KLASSEN is an example of a real estate professional who has worked to develop market knowledge and the special skills and competencies necessary to provide exceptional service in the luxury home marketplace," said Institute President Laurie Moore-Moore, upon announcing BRUCE KLASSEN'S designation. "Buyers and sellers can turn to sales professionals who have this designation and be confident that they have special expertise and experience in the luxury home marketplace."
BRUCE KLASSEN is an award-winning real estate professional who has gone through special training and met performance standards in the upper tier market. He has been in real estate since 1988.
Are you moving into, or, out of, the area? Then contact Bruce - your single point of contact - and a Registered Relocation Specialist with Royal LePage.
For over 25 years, Bruce has been helping buyers and sellers using his expertise in the field of Relocation. Whether it's a domestic or international move, lean on Bruce's experience to help get you through.
Bruce Klassen. Your source of HELP and ANSWERS when relocating to or from Toronto.
> high product and area knowledge
> focus within the two neighbourhoods
> consistency in his product
> quality of work
> efficiency and reliability
There are thousands of agents to choose from - only a select few have what it takes to become an FRI. Bruce Klassen – peace of mind when selling or buying your home. Choosing an Agent who's an FRI (Fellow of the Real Estate Institute) - considered by many to be the Doctorate of real estate - assures you are getting an Agent with the highest experience in:
> specific local market facts - not market generalities
> unmatched understanding of what sells a home in these neighbourhoods
> extensive recognition of which attributes of your home will be most relevant for buyers looking in these neighbourhoods
> personal inspections of area homes for greater insight
> the sale of your home will get more time and attention than with other agents, who sell to a wider area, and concentrate on high volume home sales
If you were unfortunate enough to break a leg, would you rather have it reset by your family doctor, or by an orthopedic surgeon? Many, if not all, would prefer the orthopedic surgeon simply because of their specialized knowledge.
In fact, many would agree that when looking for someone to help address any important matter, the more specialized they are in their particular field, the better the outcome for you.
Bruce has over 25 years of experience selling real estate - and he has a passion for helping people. Bruce's career in real estate first began in 1988 with KLASSEN Real Estate Inc. in Leamingtron, a Southwestern Ontario town of 12,500 people on the shores of Lake Erie, where he worked along side his father and mother, both real estate brokers and land developers.
In 1991, Bruce joined Islington-Kingsway Realty Inc., a new COLDWELL BANKER franchise in Etobicoke, where he gained area experience by first specializing in condominium resales in a prominent area building. The following year, Bruce married and settled in Sunnylea, an enclave of Etobicoke, purchasing his first home together with his wife, Mary-Ann.
The tough recession of the early 1990's taught Bruce valuable selling strategies that have remained with him to this day. Bruce learned that it's one experience to sell homes in a rising market; it's quite another experience to sell homes in a declining market. The two are not the same.
Bruce moved in to The Kingsway, another Etobicoke enclave, in 1999, and, in 2002, he joined SUTTON GROUP Assurance Realty Inc. In 2004, Bruce joined ROYAL LEPAGE, the Industry Leader. The two, when combined, are an unbeatable combination!
Bruce lives in The Kingsway with his wife Mary-Ann, their young daughter Sydney, and their miniature Schnauzer, Reilly. Bruce enjoys photography, riding motorcycles, golfing, and is very involved in the community.
What people are saying
We wanted to take this opportunity to express our deep thanks for helping us to relocate from BC to Toronto.
In all our previous experiences of purchasing properties - seven in all - this has never happened to us before. A big thank you. —IAN AND BERYL FINLAY
It was about 15 years ago when I first met Bruce Klassen.
We hadn't lived in the area long when I decided to pop in at an open house not far from our home. It didn't take Bruce long to find out I was not a prospective buyer, and that I was just curious; however, he did not brush me off. Instead, he acknowledged I was new to the area and talked about what a great place Sunnylea was to live and about the home that he was selling. I remember leaving the open house that day thinking - If there ever came a day that we would decide to sell our house, Bruce would be the person we would want to represent our house. Well, although we still loved the area and our home, we decided to make a move closer to family. We called Bruce and we are so glad we did. He took time with us explaining the real estate market, and what comparible homes had sold for in our neighbourhood. He helped with suggestions to get our house ready to sell. He gave us good sound advice on the purchase of our new home. Selling and buying a home can be a very stressful time. We can honestly say Bruce made it so easy for us from start to finish. His knowledge and expertise exceeded our expectations. We were very pleased with what we received upon selling our home and the purchase purchase price of the new one. We highly recommend Bruce. —DENNIS & MARCIA BERGMAN
When my husband and I were looking for a home in our dream neighbourhood of Sunnylea, we wanted to obtain the services of a real estate agent who was both knowledgeable and familiar with the area. When I searched the web for a real estate agent with such criteria, I came across Bruce Klassen at Royal LePage. Not only does he work in Sunnylea, he is a long term resident and neighbour.
I sent an email to Bruce and I received an email response and phone call within a couple of hours. Immediately Bruce made us feel extremely comfortable by listening to and understanding our circumstances. He sent us property listings that met all of our criteria while keeping our budget in mind. He was always available to show us any homes that interested us and gave us valuable feedback and advice when needed. When we were ready to make an offer, he walked us through the process and made sure we understood all of the paperwork. His experience and understanding of the current market conditions proved to be invaluable in our negotiations.
Once we had an accepted offer, Bruce continued to stay in close contact with us. He accompanied us on our scheduled visits and helped to answer any questions we had. Bruce also provided us with referrals/references for many services in the area, including a contractor and day care provider. We feel very fortunate to have found Bruce and our dream home. We found a great real estate agent and a great friend. —SUZANNE & JOHN LOUNDER
The fact that we bought our home the same week that the market crashed in 2008 was unbelievable, and that we then listed our home that same week was overwhelming beyond belief.
Bruce, your ability to keep us up to speed with all of the market activity was very important to us, and even more so in these difficult times. Even though we were feeling stressed you were always calm and confident that we were moving in the right direction. It was definitely turbulent times, and the seat belt sign was left on, but your ability to navigate us through the storm was by far second to none in this industry.
Why this recommendation differs from others is that we are not dealing with "normal" times. We, unfortunately, are no longer in the days when houses are almost selling themselves with multiple bids. It is in these tough economic times when the real work has to get done. Those who are unsure, or perhaps lack the necessary experience, would falter in this market, but with you Bruce it was sure not the case.
Thank you for doing such outstanding work. Our new home is beautiful and our old house sold for higher than our competition in the area. We will continue to recommend you to our friends, and would do business with you again in a minute. —DIANE AND CRAIG MCLELLAN
We first contacted Bruce when we needed to discuss options for our home - and we were particularly pleased with the outcome!
Bruce's knowledge of homes in the area was encyclopedic - his steady feedback, reassuring. His marketing plan and support materials were superb, his easy communication - enjoyable.
In short, we'd want Bruce on our side and at our side in any future real estate dealings. —DON AND DEIRDRE MCGRATH
Bruce, we just wanted to let you know how much we appreciate your hard work and professionalism during the successful sale of our home. Throughout the entire process you gave us every confidence that you were 100% on top of things at all times and as a result we really did not have to worry ourselves about the details.
You explained the procedure from the beginning as well as your thought process in selecting a price and time to list, and in the end your predictions were very accurate and helpful.
We were most impressed with your access to the network of other agents as exemplified in the high number of serious showings you arranged.
When it finally came time to discuss offers, we found your strategy sound and logical.
In the end we were delighted with the success we had and are very confident that through your dedication and work we obtained maximum value for our home.
Bruce, you were always a complete gentleman in dealing with us and we admire your expertise and ethical manner of professional conduct. You have our highest recommendations. —DR. FAREED ALI, M.D.
We chose Bruce because of his professional approach and his intimate knowledge of the market in our neighbourhood. Due in large part to the strategic pricing he recommended - along with his marketing plan - our house sold in a week with competitive bids and at a price higher than asking.
We highly recommend Bruce to anyone selling or buying a home. When he commits to something, he follows through. He is thorough, not only in his sales and marketing approach, but also in the completion of necessary legal documentation. As well, in meetings with other agents, we witnessed his clear communication style with them and their respect for his professionalism and integrity.
Having bought and sold several properties over the years, we count Bruce to be one of the most thorough and best agents we've ever worked with. —TOM AND CHRISTINE EVANS
From the moment we first met Bruce, we were treated with warmth, kindness, and understated expertise. When we started looking for our next home, we were a little overwhelmed by the whole process. Bruce recognized this and took extra time to lay out a detailed plan to assist us through the entire process. We never felt as though we weren't making our own decisions, but with Bruce's guidance we simply felt that much more secure in making the right decisions.
When it came to selling our home, Bruce presented us a detailed plan outlining the importance of pricing, timing, and marketing. His plan was executed with precision and knowledge and our home was sold in 7 days at 111% of list price.
Bruce is professional, courteous, and extremely well organized. We would highly recommend him at both the buying and selling levels. He completely exceeded our expectations and made what could have been a painful, drawn-out process a swift, simple, and seamless transaction. We could not be more pleased. —MELLISA AND THOMAS PRESTON
> The Greater Toronto Area (GTA) market,
> The Kingsway and Sunnylea market,
(in pdf format)
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Who We Are
Technology & Innovation
Branch Manager’s Message
Royal LePage is the largest Canadian, privately owned, national, full-service real estate brokerage business, with over 10,000 Sales Representatives and employees coast to coast. We're proud of that.
Representing approximately 80% of our business is our Residential Division, bringing buyers and sellers together through the work of approximately 7,000 sales representatives across Canada in about 130 corporate offices. But that's not all: there's also the 112 member Royal LePage Associate Broker Network, made up of leading residential real estate brokers operating out of 140 offices in important non-core markets across the country, with over 3,000 sales representatives. All told, that's just over 10,000 sales representatives in more than 550 offices.
Plus, there's the part of Royal LePage that extends beyond residential sales. We're also in the business of:
> Commercial Sales > Relocation Services > Property Appraisals
Within the Royal LePage family, you'll find:
> Royal LePage Commercial Real Estate (Canada's largest national commercial real estate brokerage business)
> Royal LePage Services (which includes Canada's only national real estate appraisals group)
> Brookfield LePage Property Management - Canada's largest facility and property manager with
a portfolio under contract for over 53 million square feet.
Setting the Industry Standard
For those who define success by recognition, you should know that Royal LePage is the recognized industry leader when it comes to identifying and analyzing Canadian real estate trends. We publish The Survey of Canadian House Prices and the Annual Market Survey, tools that everyone in the real estate industry, regardless of the company they work for, find indispensable. Worldwide government agencies, corporations and the media also use these directories as invaluable resources.
Of course, at Royal LePage, we're not just about business. From the beginning we've also been actively involved in charitable and social causes, because we believe in giving back to the community. After all, we don't just work here. We live here, too.
It all started in 1913 with a man named Albert E. LePage, a Canadian. Albert LePage revolutionized the real estate industry in the country by being the first agent in Toronto to turn buying and selling homes into an accessible and professional enterprise. He actively sought clients through follow-up inquiries, took buyers from house to house by car and used descriptive ads in newspapers - all industry standards today. He was also instrumental in establishing the Toronto Real Estate Board which helped raise the standards of the industry. By the time he retired in 1953, Mr. LePage had moved the company beyond the residential market and into home building and the subdivision and sale of estates.
Albert E. LePage began with a vision of what a company with his name on the door (and the words "For Sale" on a sign) should represent: Impeccable professionalism, Principled conduct and the highest moral and ethical standards. Today, more than 90 years later, these principles still guide us in everything we do.
Here, at a glance, is how we got where we are today:
> 1955 - 1960 commercial division developed
> By 1967, A.E. LePage had expanded beyond Toronto, and, by 1970, beyond Ontario -
through a series of mergers and acquisitions
> A series of purchases from 1970 to 1976 gave LePage a residential brokerage presence from
British Columbia to Quebec
> In 1974, the company moved into real estate development with the incorporation of Canlea Ltd.
> In 1984, A.E. LePage and Royal Trust merged their real estate brokerage and fee business,
naming the new company Royal LePage
> In 1999, Royal LePage is privatized as a wholly-owned subsidiary of Brascan Financial Corporation
The Royal LePage Franchise Services Fund, a mutual fund trust, was listed on the Toronto Stock Exchange (TSX: RSF.un) in August, 2003. We are firmly established as the leading diversified real estate services organization in the country.
VOICE MAIL You will have verbal communication 24 hours a day with Bruce Klassen.
AT HOME STATION Lets Bruce Klassen have instant information on any property listed, whether it be in the office, or directly in his home.
COMPUTERIZED FRONT DESK SYSTEM An efficient method of tracking all activity on properties listed for sale. Appointments, confirmations, cancellations - nothing is left to chance.
INTERNET Royal LePage launched its Internet Web Site, www.royallepage.ca in October of 1995, and within a year the site had generated millions of dollars worth of transactions. Every month, we receive more than 86 million 'hits' from qualified buyers, sales representatives and people interested in learning more about the company. Currently, Royal LePage has the largest real estate website in Canada.
> More than 75,000 individual pages
> Listings, updated daily, for more than 20,000 properties for sale - nationwide
> Virtual reality tours of selected homes
> Colour photographs with slide capabilities of homes
> Property searches by on-line maps, city names, and postal codes
> All listings linked by email to our branches and to Bruce Klassen
> House Price Survey information at your fingertips
> Royal LePage press releases distributed through Canada News Wire
For new clients, we have a special first-time buyer's selection. With the help of an animated character they create, they can find a home-buyer's glossary, a mortgage calculator, property locators, amortization schedules and other general information that help them in becoming educated buyers and sellers.
I would like to take this opportunity to thank you for considering the extraordinary
services offered by Royal LePage. I am convinced you will be totally impressed with our many customized services, marketing plans, selling initiatives and the endless hours of work our entire team of real estate professionals are committed to deliver.
We pride ourselves in being "Leaders in the Industry" and enjoy working as a team... because since 1913 when our company started, teamwork has been one of the most important ingredients contributing to our local, provincial, and nation-wide success.
I can assure you, as Branch Manager, Bruce Klassen and our team will work together to deliver the service you expect and deserve.
We welcome the opportunity to be of service to you. If you have any questions, please do not hesitate to contact me at your convenience.
Yours very truly,
Al Orlando, Broker and Branch Manager
3031 Bloor Street West, Toronto, ON M8X 1C5
RESPECTED IN THE INDUSTRY...CHOSEN FOR RESULTS.